You can also use video to showcase your entire inventory of used vehicles. Most dealerships sell far more used vehicles than new, so it’s a logical step to provide video features that give all the information about the used vehicles available on your lot. This makes it easy for potential customers to shop online at their convenience and improves your chances of turning over your used car inventory much faster.

Show off specialty vehicles. Many people are intrigued by unique vehicles-like hybrids or custom cars. Videos showing and telling about specialty vehicles would be very popular with viewers and draw a lot of attention to your website.

Videos can be designed as a report on a specific vehicle. This type of video would include a show and tell of all of the vehicle’s special and unique features. It can also really zero in on the highlights that would make potential purchasers really like this vehicle.

On the other hand, you could also create a video that showcases several different vehicles. Perhaps all the vehicles would be made by a particular manufacturer and show their list of new offerings. Or the video could compare and contrast similar vehicles-i.e., sedans or sports models-produced by different manufacturers. This can really help consumers reach wise decisions about the vehicles they most prefer prior to coming to your dealership.

Single Person Walk-around: A single person walk-around is the easiest way to present a car. You can start either at the hood or on the driver side. If you have a sale person who is very charismatic this will work for you.

Multiple Persons walk-around: Using multiple people in the video is great for a few reasons. First of all it shows a mix of personalities. Remember the viewer is trying to get a feel for who he is dealing with. Secondly the video usually becomes more interactive and sometimes even humorous.

Video online is the perfect way to introduce everyone to your dealership. While many people may never have even visited your lot-or they may be “shopping around” for dealerships to visit for an upcoming purchase in multiple cities-they can get a real feel for what your dealership has to offer by viewing your video. You can introduce viewers to the staff at your dealership, show them around the entire place, and highlight anything and everything that is special about your business.

Invitation to special events: Special sales events or other promo strategies can also be advertised through online video. Just make sure you take those videos are down after the promotion has ended.

Examples of car dealer videos from TopSeekInc.com: Phoenix Honda and Tempe Honda