The introduction of two extremely popular cars in Pakistan, the Honda Accord and the Honda Civic, at a time when cars with few if any frills were the only ones available, allowed Honda to capture auto consumers pretty rapidly. With its class and luxury Honda promised much more in terms of value and status for an affordable price.

As a person who frequents online classifieds specializing in the sale of cars, I found it frustrating and a waste of time that many of the sites on the first page of Googles search results had infrequent ad postings. New ads did not show up for days in a row. I asked a more tech savvy friend of mine for help and he showed me how Alexa and Google Pagerank could help me out.