Honda achieved international success in the automotive industry mostly because of the timely introduction of its exceptionally popular model, the Civic and its viewpoint towards conservation of resources. Prior to 1973, Honda was primarily known as one of the largest manufacturers of inexpensive and straightforward motorcycles. It had previously introduced automobiles in the local Japanese car market but the cars were too small for the American Markets tastes.

The introduction of two extremely popular cars in Pakistan, the Honda Accord and the Honda Civic, at a time when cars with few if any frills were the only ones available, allowed Honda to capture auto consumers pretty rapidly. With its class and luxury Honda promised much more in terms of value and status for an affordable price.